ALWAYS-ON SUPPORT FOR NON-STOP GROWTH
Always-On Support
for Non-Stop Growth
Grow your business smarter with NEXSYS, the all-in-one growth marketing system built to attract, convert, and retain customers, and NEXPRO AI, your 24/7 virtual agent that ensures every inquiry is handled instantly. Together, they deliver seamless growth and around-the-clock responsiveness, helping you maximize returns and cut costs, while staying connected to your customers.
YOUR NEXT SYSTEM
FOR NON-STOP GROWTH
NEXSYS is the ultimate sales and marketing system for home service businesses ready to grow smarter. Tailored to your industry, it streamlines every step of your customer journey with advanced automation, attracting more leads, converting them into loyal customers, and retaining them for consistent, long-term growth.
Attract: Build trust and grow your reach with automated review management, lead capture forms, and optimized landing pages.
Convert: Turn leads into customers with seamless booking systems and automated follow-up campaigns that filter, frame, follow-up, and follow-through.
Retain: Keep customers coming back with loyalty campaigns, referrals, and smart upselling workflows.
YOUR NEXT PROFESSIONAL
FOR ALWAYS-ON SUPPORT
Think of NEXPRO AI as your most dependable employee—available 24/7 to engage with customers, capture leads, and handle inquiries instantly. Designed for home service professionals, NEXPRO AI ensures no opportunity is ever missed, positioning your business as responsive, reliable, and always professional.
Always On: Provide instant responses to inquiries, even after hours, ensuring your business is accessible around the clock.
Cost-Saving Efficiency: Eliminate the need for additional payroll while maintaining a personal, professional touch with every interaction.
Maximize Opportunities: Turn every call or message into a potential client with real-time engagement and lead capture.
WHY NEXERA?
STANDALONE TOOLS
Integration Overload: Tools often require multiple integrations to work together, leading to technical issues and wasted time troubleshooting.
Steep Learning Curves: Each platform has its own setup and processes, making it difficult to master all of them without dedicated resources.
Lack of Strategy: Tools are just tools—they don’t come with the proven strategies or industry-specific workflows needed to drive growth effectively.
Hidden Costs: Subscription fees for multiple platforms quickly add up, making this option expensive for small businesses.
NEXERA
Seamless Integration: Nexera combines all essential tools into one cohesive platform, eliminating the need for juggling multiple tools and complex integrations.
Easy to Use: Designed with simplicity in mind, Nexera eliminates steep learning curves, letting you focus on running your business—not mastering new tech.
Industry-Specific Strategy: Nexera isn’t just a tool—it’s a complete system tailored to home service businesses, with proven workflows designed to drive real growth.
Cost-Effective Solution: Transparent pricing ensures you get everything you need in one platform without hidden fees or unnecessary expenses.
MARKETING AGENCIES
High Costs: Custom campaigns and ongoing management fees make agencies prohibitively expensive for smaller businesses.
Slow Implementation: Agencies require lengthy onboarding and approval processes, delaying results when you need them most.
One-Size-Fits-All: Many agencies lack the specific expertise needed to create campaigns that truly resonate with home service customers.
Dependency: You remain reliant on the agency for updates, changes, and performance, leaving you with little control over your own marketing.
Smart Systems. Simplified Growth.
Tailored for Home Service Providers
From contractors and landscapers to cleaners and pest control, we know your industry inside and out. Our strategies are built around your unique challenges and goals.
Automation Done Right
Our systems work in the background, saving you time and ensuring no lead or customer is ever forgotten. Whether it’s follow-ups, reminders, or upselling, our system handles it seamlessly.
Increased Customer Lifetime Value
We don’t just help you grow—we help you grow sustainably. By prioritizing client retention and reselling opportunities, we maximize your revenue without increasing your workload.
Scalable Systems
Whether you’re a small team or rapidly expanding, our solutions grow with you, ensuring your marketing stays as professional as your services.
The Power of Automated Drip Campaigns: Keeping Your Customers Engaged and Returning
Keeping your customers engaged and ensuring they return for repeat business can feel like a constant challenge. For SMBs (small-medium sized business) in the home services industry, where customer loyalty is key, missing opportunities to nurture relationships can mean losing out on significant revenue.
That’s where automated email and SMS drip campaigns come in. These tools help you stay connected with leads and customers consistently and efficiently, without adding to your daily workload. According to Campaign Monitor, "automated emails get 86% higher open rates, produce a 196% increase in click-through rates, and generate 320% more revenue than standard promotional emails."
Let’s dive into what drip campaigns are, why they’re essential, and how they can help your home services business thrive.
What Are Drip Campaigns?
Drip campaigns are a series of pre-scheduled, automated messages sent via email or SMS to engage with your audience over time. These messages are triggered by specific actions or timelines, such as signing up for a service, missing an appointment, or nearing a maintenance schedule.
Why Are Drip Campaigns Important?
They ensure consistent communication with your audience.
They nurture relationships by delivering the right message at the right time.
They help convert prospects into customers and customers into repeat buyers.
Stat: Businesses using SMS marketing report a 98% open rate, compared to email’s 32%, making SMS a powerful tool for instant engagement (Text Request).
Top Benefits of Drip Campaigns for Home Services SMBs
1. Email Automation Campaigns: Streamlined Communication with Leads
Automated email campaigns save time and ensure every lead is nurtured with consistent, professional communication.
Example: A lawn care company sends a drip campaign welcoming new leads with service details, promotions, and scheduling options.
2. SMS Lead Nurturing: Immediate Engagement and Higher Response Rates
SMS campaigns excel at driving fast action. With 95% of texts read within 3 minutes (Simple Texting), they’re perfect for urgent updates or reminders.
Example: A plumbing service sends a reminder the day before a scheduled appointment, reducing no-shows.
3. Automated Follow-Up Campaigns: Build Trust and Foster Loyalty
Drip campaigns ensure every customer feels valued, whether they’ve yet to complete a service or are overdue for another.
Stat: Over 50% of customers are more likely to buy something when they feel like they aren't being pushed during follow-ups. (GrowthList)
Key Components of a Successful Drip Campaign
1. Crafting Personalized Messages
Personalization is key to effective drip campaigns. Customers are more likely to engage with messages that address their specific needs or include their name.
Stat: Personalized emails deliver 6x higher transaction rates than generic ones (Campaign Monitor).
2. Timing and Segmentation for Maximum Impact
Segmenting your audience by service type, location, or engagement level ensures your messages are relevant. Sending a timely follow-up or seasonal offer can dramatically improve response rates.
Example: A gutter cleaning business targets customers before the rainy season with a limited-time discount.
Drip Campaign Examples for Small-Medium Sized Home Service Businesses
1. Seasonal Promotions
Example: An HVAC company sends an email campaign in early spring offering air conditioning tune-ups, driving pre-season bookings.
2. Appointment Reminders and Follow-Ups
Example: An SMS reminder ensures a roofing customer doesn’t miss their consultation appointment. After the service, a follow-up email includes a link to leave a review.
3. Upsell Opportunities
Example: A pest control company sends an email promoting a discounted annual maintenance plan after completing a one-time extermination service.
Conclusion
For SMBs in the home services industry, staying top-of-mind with customers can make or break your business. Automated email and SMS drip campaigns ensure you’re always one step ahead, building trust, driving engagement, and fostering loyalty.
Ready to take the next step? Let nexera help you set up tailored, automated campaigns that keep your customers engaged and your business thriving. Contact us today to get started!
Cited Sources
Campaign Monitor – 25 Email Personalization Stats That Might Surprise You
https://www.campaignmonitor.com/blog/email-marketing/15-email-personalization-stats-might-surprise-you/
Campaign Monitor – The Marketing Automation Essentials
https://www.campaignmonitor.com/resources/guides/the-marketing-automation-essentials/
Text Request – SMS Marketing Vs. Email Marketing and Other Channels https://www.textrequest.com/insights/sms-marketing-vs-email-marketing-and-other-channels
Simple Texting – SMS Open Rates
https://simpletexting.com/guide/business-texting-guide-for-sales/
GrowthList – 40+ Sales Follow-up Statistics For 2024
https://growthlist.co/sales-follow-up-statistics/
