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The service

We Fill Your Calendar With High-Margin Estimates. You Only Pay When We Do.

We run one thing for home improvement contractors: the ad campaign that puts qualified homeowners on your calendar, plus everything that has to happen around it for those leads to actually turn into booked estimates.

Check Availability

Pay per booked estimate · No retainers · Exclusive to your market

Built for the trades
Roofing Remodeling Kitchen & Bath Windows & Doors Siding Decks Painting Flooring Landscaping Concrete and more
What's included

Everything between the ad and the estimate.

This is not an ad management retainer with a dashboard attached. It's the full path a homeowner walks from the first scroll to sitting down with you.

Market and competitor research

We map your service area, your competition, and the homeowner worth winning before anything goes live.

Offer and angle development

The reason a homeowner reaches out to you instead of the next ad. We build the angles that pre-sell you before the form is ever filled.

Creative production

Creative built for your market. It's what decides your cost per lead now, so this is where most of the work goes.

Campaign build and management

Campaigns set up right the first time and managed against cost per booked estimate, not vanity metrics.

Landing page and qualification form

A page built to convert homeowners with real projects and screen out the tire kickers, so what reaches your calendar is worth showing up for.

Instant follow-up and booking

Branded SMS and email fire the second a lead comes in and book them onto your calendar, before a competitor gets a chance to call back.

Tracking and attribution

Every booked estimate is traced back to the ad that produced it, in one clean view. That's what makes per-estimate pricing verifiable.

Weekly iteration, direct with Sam

The loop that separates this from everyone else. Every week the numbers get reviewed, losers get cut, and winners get funded. You talk to the person doing it.

How it works

The loop that makes cost go down instead of up.

The ad platform rewards whoever tests and improves the fastest. Set it and forget it, and your cost per booked estimate climbs. We optimize the campaign every week, so your cost falls instead.

The platforms reward iteration, not just budget. Most agencies launch once and let it ride. The algorithm quietly raises their costs every week. Our entire model is built around the one loop that drives the cost down.
01
Research & Strategy
We map your market, your competitors, and the exact homeowner worth winning before we spend a dollar. The algorithm can only optimize as well as the targeting and offer we hand it.
02
Messaging & Creative
We build the angles that pre-sell homeowners on you before they reach out. Creative is what decides your cost per lead now, so this is where most of the work goes.
03
Test
We launch a controlled spread of angles and formats and let real spend show what converts in your market. No guessing. No opinions. The data calls it.
04
Iterate Weeklythe part nobody does
Every week we cut what's underperforming and pour budget into what's working. This is exactly what Meta's algorithm rewards, and it's the whole reason your cost per booked estimate keeps dropping instead of creeping up.
05
Scale
Once the numbers are stable and profitable, we turn the volume up as fast as your crew can handle. Same cost per estimate, just more of them on the calendar.
The complete system

Why our ads work when others don't.

Most agencies hand you leads and walk away. We give you what happens after the click. That's where high-margin jobs are won or lost.

Convert every lead

The moment a lead comes in, we respond on your behalf and get them booked before a competitor ever calls back.

  • Instant branded SMS and email that books straight onto your calendar
  • A custom planning guide that positions you as the expert and outframes every other bid
  • One clean system to track every opportunity, so nothing slips

Maximize every customer

A booked job is the beginning, not the end. We build the backend that turns one job into long-term value.

  • Re-engagement, referral, and upsell sequences that keep working after the job
  • Single transactions become repeat, compounding revenue
  • The longer you run, the further every ad dollar goes
What to expect

The first eight weeks.

Honest timing, not a promise of leads by Friday. Here's what actually happens and when.

Weeks 1 to 2
Build and launch

Research, offer, creative, page, tracking, and follow-up all get built. First ads are live within two weeks of kickoff.

First 30 days
First real data

Enough spend has run through to know which angles your market responds to. The first full iteration happens off real numbers, not a hunch.

Weeks 4 to 8
The curve shows up

This is typically where the compounding becomes obvious and cost per estimate starts dropping consistently. From there it's a question of how much volume your crew can take.

Pricing

You pay when a homeowner is on your calendar.

Not for a click. Not for a form fill. Not for a month of effort. A booked estimate with a qualified homeowner is the only thing you're invoiced for.

Per booked estimate
A flat, agreed rate per qualified homeowner who lands on your calendar, based on your market and your job value.
No retainer
There is no monthly management fee sitting on top. If we don't book estimates, we don't get paid.
No long contract
No 12-month lock-in. The performance is what keeps you here.
Ad spend is separate
Your media budget goes toward reaching homeowners, separate from our per-estimate fee. We map out exactly what it should be for your market.
Exclusive market
One contractor per trade, per area. Your leads are never shared, resold, or split with anyone.
Check Availability

We'll set your per-estimate rate once we've seen your market.

Who this is for

This works well, or it doesn't.

We only take one contractor per trade per market, so it's worth being blunt about who this fits.

A good fit
  • You run a real operation with a crew and the capacity to take on more work.
  • You have photos of past projects and jobs you're proud of.
  • Your average job is big enough that one more per month moves the number.
  • You can get to an estimate within a few days of a homeowner booking.
  • You want higher-margin projects, not just a bigger pile of leads.
Not a fit
  • You're brand new with no crew, no capacity, and no completed work to show.
  • You need booked jobs this week to make payroll.
  • Nobody on your side can run an estimate appointment reliably.
  • You want the cheapest lead available regardless of what it turns into.
  • Your market already has a Nexera partner in your trade.
Quick questions

Answered honestly.

Why do I only pay when they book an estimate?+
Because you shouldn't pay for a promise. You pay us when a qualified homeowner is on your calendar. Not a click. Not a form fill. A booked estimate.
What counts as a qualified booked estimate?+
A homeowner in your service area, with the project type you want, who has confirmed a time on your calendar. We agree on the qualification rules before anything goes live, so there's nothing to argue about later.
How does ad spend work?+
Ad spend is separate from our per-estimate fee, and we walk you through exactly how the budget works for your market before anything launches.
I tried ads before and got nothing. Why is this different?+
Ads without a system behind them don't work. Most contractors get leads with no follow-up, no process, and no way to close at a premium. We give you the ads and everything behind them.
How fast will I see results?+
First ads live within two weeks. First iteration of data within 30 days. The compounding curve, where cost per estimate drops consistently, typically becomes clear between weeks 4 and 8.
Do you work with more than one contractor in my area?+
No. One contractor per trade, per market. It's the only way to keep every lead exclusively yours, which is also why availability is worth checking early.
What do I need to have in place?+
A real operation. Crew, capacity, and photos of past projects. We handle the system that fills your calendar. You handle the work.
Who actually runs my campaigns?+
Sam. You talk to him directly every week. Not a rep, not an account manager, not someone reading a report back to you.
One contractor per trade, per market
Get started

Is your market still open?

To keep every lead exclusive, we partner with a single home improvement contractor per trade in each area. Answer a few questions and we'll tell you where yours stands.

Takes 60 seconds. We'll confirm whether your market is open when we get back to you.

You built something worth growing.
Let's build what grows it.

No pitch. No pressure. We figure out if this fits where you are right now.

Check Availability Who you'd be working with

Pay per booked estimate · No retainers · Exclusive to your market