Calling home services

The $1,000 Problem Hiding In Your Voicemail

May 15, 20253 min read

Most home service pros are losing jobs.

And they don’t even know it.

Not because they’re lazy. Not because they don’t do good work. But because when a lead reaches out, they wait. Ten minutes. Twenty. Sometimes days. And by the time they respond, that lead’s already booked with someone else.

Let’s fix that.

The Fastest One Wins

Here’s the stat nobody talks about:

78% of customers go with the first company that responds.

Think about it. When your toilet’s leaking or the AC just died in 100-degree heat, are you calling eight different plumbers and comparing quotes?

No way!

You’re going with whoever picks up the phone first and says, “We can be there in an hour.”

That’s the real game.

And most home service businesses are losing it before they even show up.

Why You’re Losing Leads Without Realizing It

Let me break it down. A customer hits your site, sees an ad, or Googles your business. They fill out a form or call.

But you’re on a job.

You’re dealing with employees.

You’re stuck in admin hell.

So the call goes to voicemail. Maybe you get back to them 30 minutes later. Maybe the next day.

By then? It’s already too late. They’ve moved on. Booked someone else.

You’re left staring at the lead wondering why they ghosted you.

They didn’t.

They just wanted their problem solved and crossed off their to-do list. And someone else showed up faster.

What the Customer Actually Does

Here’s what happens behind the scenes:

  1. They reach out to you.

  2. No answer.

  3. They go right back to Google.

  4. They keep clicking down the list.

  5. First one to respond wins the job.

  6. They move on with their day.

By the time you call them back, they’re already locked in with another company. And to be honest, they’ve already forgotten about you.

The System That Stops This From Happening

This is where the Instant Lead Capture & Response SOP comes in.

We’ve built a system that instantly responds to every lead, even if you're on a roof, in a crawl space, or wrangling five employees at once.

Missed call? It triggers a personalized text that says something like,

“Hey, we’re currently helping other customers but saw your call. What can I help you with?”

Form submission? Same thing. Instant text follow-up customized to the form or offer.

No more voicemails disappearing into the void. No more leads slipping through the cracks.

And It’s All Built Into A CRM

Here’s how it works:

  • Lead comes in.

  • CRM captures it automatically.

  • We assign a rep (you, your office manager, or your sales guy).

  • If they don’t respond right away, we follow up twice over the next 24 hours.

  • If they do respond? We get them booked—fast.

Even if they’re shopping around, you stay top-of-mind because you’re the one who cared enough to follow up.

And that little difference? That’s what closes jobs.

What If You’re a Solo Operator?

This isn’t just for companies with a full team. If you're wearing all the hats, it’s even more important that this system works without you.

Because the truth is: your time should be spent doing the work and closing deals, not chasing voicemails.

Want the Exact SOPs?

This whole process is built into our Instant Lead Response SOP, and it's just one of ten inside our Recession-Proof Blueprint.

Whether you're a:

  • Recurring service provider (like pest, pool, lawn care), or

  • Project-based contractor (like remodeling, fencing, or landscaping),

…these systems are tailored for your model and built to reduce stress, lower cost, and drive more revenue with less effort.

And if you want me to set it up for you?

Book a call. I’ll build the whole thing for you for less than what one missed job costs you.

Let’s get your business responding like it should.

As a former pest control business owner and founder of Nexera, I know firsthand the challenges of running a home services business. My goal is to share the insights I wish I had when I started, so you can grow with confidence instead of relying on trial and error. You didn’t start your business to work around the clock; you started it for freedom and financial growth. I’m here to help you scale smarter, increase profitability, and build a business that works for you instead of the other way around.

Sam Pfizenmayer

As a former pest control business owner and founder of Nexera, I know firsthand the challenges of running a home services business. My goal is to share the insights I wish I had when I started, so you can grow with confidence instead of relying on trial and error. You didn’t start your business to work around the clock; you started it for freedom and financial growth. I’m here to help you scale smarter, increase profitability, and build a business that works for you instead of the other way around.

Back to Blog