★★★★★
Sam went the extra mile the whole way. Open and clear at every step. I was happy enough that I hired him for my other startup too.
ATTN: Home Improvement Contractors
Only Pay When We Book You An Estimate With A Qualified Homeowner
We get the projects worth your time booked straight to your schedule so you can hold your margin & turn away the jobs keeping you stuck.
Pay per booked estimate · No retainers · Exclusive to your market
Per estimate
You pay when a qualified homeowner is on your calendar, not for clicks
Every week
We cut losers and fund winners, so cost per estimate drops instead of climbing
One per market
A single contractor per trade in each area, so no lead is ever shared
Built for the trades
Roofing
Remodeling
Kitchen & Bath
Windows & Doors
Siding
Decks
Painting
Flooring
Landscaping
Concrete
and more
Sound familiar?
You built a solid business. You just hit the ceiling.
You're busy with jobs, but the margins aren't there.
The schedule gets spotty and there's no lever to pull.
You tried ads before and got nothing worth remembering.
You start taking on low-margin jobs that aren't worth the headache.
You're on pace to do the same revenue every year.
What we do
One offer. Booked estimates.
Nexera does a single thing for home improvement contractors: run the ads that put qualified homeowners on your calendar, and own everything that happens around them.
The ads
Angles, creative, and targeting built for your market and rebuilt every week off real spend data. Creative is what decides your cost per lead now, so that is where the work goes.
What we runThe booking system
Instant branded follow-up that responds on your behalf and books the homeowner onto your calendar before a competitor ever calls back.
See the systemThe pricing
No retainer, no 12-month contract, no invoice for a promise. You pay per booked estimate, which means we carry the risk of the ads working.
How pricing works
How it works
We book you high-margin estimates.
The ad platform rewards whoever tests and improves the fastest. Set it and forget it, and your cost per booked estimate climbs. We optimize the campaign every week, so your cost falls instead.
The platforms reward iteration, not just budget. Most agencies launch once and let it ride. The algorithm quietly raises their costs every week. Our entire model is built around the one loop that drives the cost down.
01
Research & Strategy
We map your market, your competitors, and the exact homeowner worth winning before we spend a dollar. The algorithm can only optimize as well as the targeting and offer we hand it.
02
Messaging & Creative
We build the angles that pre-sell homeowners on you before they reach out. Creative is what decides your cost per lead now, so this is where most of the work goes.
03
Test
We launch a controlled spread of angles and formats and let real spend show what converts in your market. No guessing. No opinions. The data calls it.
04
Iterate Weeklythe part nobody does
Every week we cut what's underperforming and pour budget into what's working. This is exactly what Meta's algorithm rewards, and it's the whole reason your cost per booked estimate keeps dropping instead of creeping up.
05
Scale
Once the numbers are stable and profitable, we turn the volume up as fast as your crew can handle. Same cost per estimate, just more of them on the calendar.
Pay per booked estimate · No retainers · Exclusive to your market
The complete system
Why our ads work when others don't.
Most agencies hand you leads and walk away. We give you what happens after the click. That's where high-margin jobs are won or lost.
Convert every lead
The moment a lead comes in, we respond on your behalf and get them booked before a competitor ever calls back.
- Instant branded SMS and email that books straight onto your calendar
- A custom planning guide that positions you as the expert and outframes every other bid
- One clean system to track every opportunity, so nothing slips
Maximize every customer
A booked job is the beginning, not the end. We build the backend that turns one job into long-term value.
- Re-engagement, referral, and upsell sequences that keep working after the job
- Single transactions become repeat, compounding revenue
- The longer you run, the further every ad dollar goes
What clients say
Real shops. Real results.
★★★★★
Sam has helped our shop run a lot more efficiently. Responsive whenever we have a question, and we've learned so much through the process. Highly recommend.
★★★★★
I like how Sam applies his home service experience to my business. Prices fair and delivers on what he says.
Do the math
Every option has a real cost.
Lead gen companies
Shared leads sent to 4 other contractors at the same time.
Traditional agency
Retainer up front, 12-month contract, no guarantee.
Doing it yourself
Your time, every week, with no real system behind it.
Doing nothing
Another year at the same number.
Nexera
Exclusive, pre-sold homeowners. Pay per booked estimate. Full system included.
Sam · Founder
Why I built this
Built by someone who's been in your shoes.
I built a pest control business to 2,000+ customers and $150K a month. Then I rebuilt the sales infrastructure for a landscaping company doing nearly a million a year. Different trade, same problems.
I'm not a marketer claiming to understand your business. I lived it first.
You talk to me directly. Not a rep. Not an account manager. Me.
One contractor per trade, per market
Get started
Is your market still open?
To keep every lead exclusive, we partner with a single home improvement contractor per trade in each area. Here's how to claim yours.
01
Apply in 60 seconds
Answer a few quick questions about your business and your market.
02
Get your market numbers
We show you exactly what the numbers look like and map a clear path based on your goals.
03
We partner up, 1:1
If your market is open, we start filling your calendar with pre-qualified estimates.
Quick questions
Answered honestly.
Why do I only pay when they book an estimate?+
Because you shouldn't pay for a promise. You pay us when a qualified homeowner is on your calendar. Not a click. Not a form fill. A booked estimate.
I tried ads before and got nothing. Why is this different?+
Ads without a system behind them don't work. Most contractors get leads with no follow-up, no process, and no way to close at a premium. We give you the ads and everything behind them.
How fast will I see results?+
First ads live within two weeks. First iteration of data within 30 days. The compounding curve, where cost per estimate drops consistently, typically becomes clear between weeks 4 and 8.
What do I need to have in place?+
A real operation. Crew, capacity, and photos of past projects. We handle the system that fills your calendar. You handle the work.
You built something worth growing.
Let's build what grows it.
No pitch. No pressure. We figure out if this fits where you are right now.
Check AvailabilityPay per booked estimate · No retainers · Exclusive to your market